The concept is based on blurring the line between culinary cravings and our obsession with makeup, positioning beauty as something almost “edible.” Makeup products are not just seen as part of a routine, but as small indulgences — essential “treats” to start the day with pleasure.

It plays with the contrast between the artificial — clean, synthetic, ultra-modern packaging — and the organic, instinctive side — the textures of food, everyday life, and something inherently appetising. Everything revolves around desire: what you apply to your skin as if it could also nourish you